SCP 14: Digital Strategy Is King with Arkansas Razorbacks’ Taylor McGillis

This show is powerful and a little bit different. It’s a conversation recorded live on location at the University of Arkansas in Fayetteville with a highly talented individual, Taylor McGillis, Associate Athletic Director of Brand Development   Taylor is a gifted strategist and is an inspirational creative leader. He heads up Arkansas' approach to breaking through all of the white noise on social media with a unique digital strategy.   We cover a ton of ground, we start out discussing the importance of digital strategy and Taylor talks a little bit about Arkansas’ efforts to standout in all the massive amount of content in our feeds and the key performance indicators for measuring success.