Can Sport Clubs Engage Fans in Sustainable Eating? (with Hubbub)

Sustainable eating pilot show huge potential for football fans to help tackle climate change Nearly 6,000 tonnes of CO2 could be saved if Premier League fans just swapped to veggie burgers for one weekend. The impact would be even bigger if they were inspired to make simple changes in their everyday lives. Manchester is Green was a three-week challenge run by environmental charity Hubbub in May 2022. Through a series of activities including cook-alongs and match-day challenges, 72 Manchester United and Manchester City fans and their households were supported to eat better for their pockets, for their health, and for the planet. The project set out to explore if football could be used as a hook to inspire fans and their households to eat better for the environment, and flip some of the stereotypes about football and food habits on their head: to see if we could shift from burgers, chips and pies to beans, pulses, and sweet potato fries. Hubbub has published an impact report and encourages organisations interested in collaborating to email [email protected] Articles: https://ec.europa.eu/commission/presscorner/detail/en/ip_22_5573 https://issuu.com/hubbubuk/docs/manchester_is_green_impact_report_recommendation -- Please subscribe to the Sports for Social Impact Podcast wherever you get your podcast!  Leave us a review and a 5 star rating to help bring others in the sport industry into the conversation!   Send us an email at [email protected]   Follow us on Twitter at https://twitter.com/SportsSocImpact   Visit our website at https://www.sportsforsocialimpact.com/