RX3 Growth Partners: consumer investment alongside athletes

In this month's Investor's View episode, Yanni sits down with Andrew Costa, partner at RX3 Growth Partners, a consumer growth equity firm co-founded by NFL quarterback Aaron Rodgers. To kick off, Andrew gives us an overview of RX3's operational strategy, which focuses on investments in consumer wellness and sports companies. The unique part of the model is the way the group draws on the networks, knowledge and insights of their athlete and celebrity backers to benefit the consumer focused companies they invest in. Later in the discussion, Andrew sheds light on RX3's meticulous decision-making process and their focus within the consumer wellness and fitness sector. He elaborates on the skills and traits RX3 looks for in founders and shares insights into the growth areas that are exciting him, and shares his take on the state of the market.  With a successfully deployed first fund of $50 million across 19 portfolio companies, RX3 is now looking for opportunities to invest in from its second fund, a $150 million vehicle. Timestamps: 06:00 – Moving from one-off investments to building a fun? 09:00 – Onboarding athletes as LPs14:00 – Deciphering fad trends versus long-term shifts 21:00 – Managing sponsor clashes 26:00 – Estimating growth returns on investments 31:00 – Backing big brands versus high growth startups 38:00 – Where RX3 add value beyond dollars 44:00 – Regretting missed opportunities