103 - Personalize It - Why it Works (Part 1)

Send us a text In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies. He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance customer experience, and offers practical examples for sports teams to implement similar strategies to boost ticket sales and fan engagement. Takeaways Personalization can...