114 - Mistakes Happen. Great Teams Turn Them Into Fan Loyalty

Send us a text In this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty. Jeremy shares memorable examples from companies like 1-800-FLOWERS and Disney, illustrating how proactive, empowered customer service can create “wow” moments t...