121 – How Video Content Makes Paid Traffic Easier (and Cheaper)

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook. Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting ...