27: Why Impressions Are Important BUT NOT the Only Metric You Should Track

Send us a text In this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking these metrics, sports marketers can better understand the effectiveness of their campaigns and allocate resources accordingly. Jeremy Neisser also provides takeaways for implementing these metrics and emp...