31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool

Send us a text In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experiences. He concludes by providing a plan of action for implementing AOV calculations and hints at using AOV for marketing planning in the...