56 - What's Working Now with META Ads with Ralph Burns

Send us a text In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They discuss the shift in advertising strategies, emphasizing the importance of creative and the need to move up the funnel. He introduces the popcorn analogy to explain the importance of planting the seed and nur...