80 - First-Party Data vs Third-Party Data - What's The Difference

Send us a text In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, email marketing engagements, and more. On the other hand, third-party data is collected by entities not directly related to the organization, such as socia...