Digital transformation and the future of sports with Richard Ayers, Seven League.

Richard is CEO and Founder of Seven League, a digital consultancy focusing on sports with clients including FIFA, NBA, FC Barcelona and the Premier League. A former journalist instrumental in the 1997 launch of BBC News Online, Richard spotted the opportunity for sport to use digital to become more creatively valuable and commercially viable whilst serving as Manchester City’s first Head of Digital. On today's episode, Richard is in conversation with Umberto Righetti (Chief Strategy Officer, Atrium Sports) discussing how digital transformation is impacting all aspects of sporting organisations. He also shares similarities he’s seen between digital disruption in the music industry and how learnings from that can apply to sports today. More episodes and shownotes: https://sportstechfeed.com/