25 - Using Your Personal Brand to Get Organizational Buy-In

Angelica Taylor (Senior Manager, Brand Marketing @ Refine Labs) recorded a follow-up conversation she had with a friend Mason Cosby (Marketing Director @ Mojo Media Labs & Host of The Marketing Ladder podcast). They talked about getting executive buy-in to experiment with organic brand & content marketing, specifically a podcast, and how Mason leveraged his own podcast to demonstrate the value of organic content to others at his organization.  Mason has hosted Chris Walker (CEO at Refine Labs) and Sam Kuehnle (VP of Demand Gen @ Refine Labs) on his podcast - check out The Marketing Ladder to listen to their episodes.