S2 E9 - Transitioning from MQLs to HIROs

Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs

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Business

Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs. Register for the Stacking Growth LIVE event series here.