Snacks Episode 3: Switching from Lead Gen to Demand Gen

Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs

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Business

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach. See the video on our YouTube Channel