S3 E02 - The Impact of Generative AI | Grant Duncan & Omar Hamoda - VP Marketing & Senior Brand Designer @ Zingtree

Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs

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Cassidy and Carl chat today with Grant Duncan (VP of Marketing) and Omar Hamoda (Senior Brand Designer) at Zingtree about the role of AI - in particular, generative AI - and its impact on marketing & sales. They address the decision to jump into AI, individual workflows, different tools and their benefits/drawbacks, implications and ethics, and more. For reference, here are some of the posts and ads discussed through the episode: Post that kicked this off - here. Zingtree Ads - here. MidJourney - here.