Dr. Steve Wendel - Designing for Behavior Change

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Steve Wendel. Dr. Wendel is a behavioral social scientist who studies how digital products can help individuals manage their money more effectively. Stephen has authored three books on applied behavioral science: Designing for Behavior Change (November 2013), Improving Employee Benefits (September 2014), and Spiritual Design (October 2019). Designing for Behavior Change, now in its second edition, gives step-by-step instructions on how to develop products that help users take action: from exercising more to learning a new language. The second book examines why employees fail to use their benefits and how behavioral economics can help, and the third is an exploration of what lessons from behavioral science might mean for creating spiritual habits and practices, regardless of a person's particular beliefs or faith.