125. Unleashing the Power of Personality-Driven Brands with Andrea Jones

Want the secret to standing out in a crowded marketplace? It’s not about fancy designs or catchy taglines... It’s about authenticity, human connection, and personality. This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding. We talked about the balance between personal and professional branding, and how to create campaigns that are informative but also entertaining and tug at the heartstrings. Takeaways: ...