184. Why Most Experts Fail at Building the Right Network (And What to Do Instead)

If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing. Here’s the hard truth: Most high-level service providers are networking the wrong way. Th...