190. Why Playing It Safe Might Be the Riskiest Move You Can Make

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out. But here's the thing about holding back: 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make. Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to. In this episode you’ll learn: ✅ Why downturns are actually prime time for bold positioning ✅ The 3 visibility pillars tha...