197. Why Your Content Isn’t Building Trust (And What To Do Instead)

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you. Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere. You've got to watch the video version on youtube to fully appreciate this!! What can you expect in this episode? You're about to...