83. Screw Your Funnel, Build A Rocket Ship Instead with Robb Gilbear

You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!" After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right? The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers. You're forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole. Funnels treat people like cattle. 🐮 Or sheep...