Bonus: What's the opposite of influencer?

Most people using social media are following the conventional influencer strategy: Post all the time & everywhere with the hope that you'll eventually grow a big audience and some of those people will eventually decide to buy from you... "someday" Here's my take: If you want to impress people, make things complicated. But, if you want to help them, keep it simple. I've helped my clients do three things: Become the familiar face to the people you want to reach.Show how you can ...