76 - Robert Cialdini: A Life of Influence

Eric chats with Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University and the world’s leading scholar on the psychology of influence. His books on influencing and persuading others have been translated into 44 languages and have sold over 7 million copies. In this episode, Eric and Bob talk about Bob’s adventurous and amusing journey into psychology and studying influence. If you want to influence others, what can you do? Can these strategies be used for ...