#162 - How Crystal Etienne Built a 7-Figure Business with No Ad Spend

Crystal Etienne is the founder of PantyProp, a 7 figure fashion company. Something only 3% of women-founded businesses achieve. The majority-women owned, bootstrapped company, has grown organically without any ad spend. In this podcast episode, Crystal shares how she organically used SEO to build a 7 figure business without knowing what SEO was. She talks about the importance of understanding your ideal customer and how that will help you generate the right content to drive revenue.