051 | An honest account of building a soulful business out of unexpected tragedy
Starting the Conversation - A podcast by Alice Benham

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When I first heard the story of todays guest, I knew it wouldn't be one I'd forget easily. Today’s guest Syreeta runs lifestyle store and studio MOSS, a brand which was born from a desire to create light out of darkness after her partner Rob suffered a brain haemorrhage and stroke in 2014 and their lives suddenly changed forever. I found myself in complete awe of her courage, kindness and ability to make something beautiful out of a very tragic situation. Having Syreeta on the podcast really is an honour for me - her courage and honesty is unlike anyone I’ve come across before. In this episode, Syreeta shares what it’s like building a business alongside caring for Rob, how the products they sell are designed around their story and why it’s so important to slow down and appreciate the small precious moments in life. Syreeta and Rob’s story really is remarkable - I hope you enjoy listening.