Marketing 101

“Marketing is about showcasing your value. Are you an expert? Have you got a solution to a problem that your customer is experiencing? And why should they get that from you?” – Kaylene Langford. This week on the podcast, Kaylene is asking the big questions to help you navigate the sometimes-confusing world of marketing. One of the biggest mistakes a business owner can make is underestimating the power of marketing. You can have an amazing idea, beautiful branding and a high quality website, but if you’re not in front of your audience they’re never going to see any of this. Don’t know where to begin? Kaylene provides the top seven tips that will help you market and grow your business. Discover the importance of a call to action and the power of consistency. Learn how to best showcase your value, how to build trust with your audience, how to provide different levels of engagement for different types of customers, and how to take customers from being engaged to ultimately making a purchase with you. From the number of marketing touch points you should have, to how often you should present your call to action, this episode offers practical advice that you’ll be lucky to find anywhere else for free. Happy marketing!