The Runway

StartUp Podcast - A podcast by Gimlet

It’s not uncommon for shoppers to walk out of Mary Going’s store feeling on top of the world. Mary runs Saint Harridan, a company that makes custom suits for the gender non-conforming. With her store, Mary has created a space that caters to the needs of butch women and trans men—something that doesn’t happen very often. Her fans are enthusiastic and dedicated, her products are selling out… and she can barely pay her rent.

Saint Harridan is struggling to raise enough money to cover basic costs. Mary knows the demand for her product is there, but it isn’t translating into dollars. Her runway is getting shorter and shorter, but she’s hoping that by turning to her community, she can buy time and make a comeback.