Episode 2.11 - Why what you Sell is not what People Buy

Send us a text So many start-ups fail to prioritise selling as a key business issue. Entrepreneurs new to the journey often sell badly, think marketing is sales or believe their product/service is so good, no selling is required. Don’t be fooled! Instead, tune into sales trainer and selling guru Martin Hutchins. Hear him explain why so many people get sales wrong and how effective salespeople work. By listening you’ll learn what people really buy when they make a purchase. You’ll also discove...