Episode 3.2 - Applying Surprise

Send us a text Why is surprise such a powerful emotion and how can you use it in your work to attract customers and build brand loyalty? In this episode, listen to the charismatic Dr Claire Hookham explain how to create lasting surprise that works with customers and consumers. Dr Hookham worked at and completed a PhD with one of the world's leading entertainment brands. Her insightful experience allows her to share and explain how authentic surprise is created and how the creation of this ...