Let's Get Back to Our WHY

In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter explore the vital importance of maintaining a startup's foundational 'why' – the core reason for its existence. They discuss the excitement and clarity that founders experience in the early stages, the operational challenges that can cause them to lose sight of their mission over time, and practical strategies for rekindling that original passion. Through personal anecdotes and examples of companies like Apple and Google, the hosts underscore how minor compromises can erode a company's core mission. They emphasize the need for founders to continuously revisit and reinforce their original motivations to ensure sustained passion and purpose. Listeners will gain insights on recognizing when they've deviated from their vision, the benefits of realigning with the 'why', and actionable steps to recenter their focus, all while maintaining clarity and engagement within their teams.Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources:Startup Therapy Podcast https://www.startups.com/community/st...Websitehttps://www.startups.com/beginLinkedIn   / startups-co  Join our Network of Top Founders Wil Schroter  / wilschroter  Ryan Rutan  / ryan-rutan  What to listen for00:29 The Importance of 'Why' in Startups03:17 Losing Sight of the 'Why'05:24 Diagnosing the Loss of 'Why'09:21 The Impact of Compromises15:56 Tiny Compromises Lead to Major Changes18:48 The Slippery Slope of Compromises19:50 Losing Sight of the 'Why'20:50 Rediscovering the Purpose22:12 The Importance of Remembering the 'Why'24:30 Practical Steps to Reconnect with the 'Why'30:55 Identifying and Correcting Misalignments35:36 The Constant Battle to Maintain the 'Why'