068 Scott Stratten - Confidence, Delivery, and Marketing for Speakers

Scott Stratten and I discussed what NOT to do while marketing on social media; and the best ways to capture your audience’s attention. Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross when they need help guiding their way through the viral/social media and relationship marketing landscape. Scott now has over 175,000 Twitter followers and was named one of the top 5 social media influencers in the world on Forbes. He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience“, which was just named “Sales Book of the Year” by 1-800-CEOREAD. In this episode we discussed: What captures your audience’s attention. (09:54) Biggest mistakes people make while marketing on social media. (11:21) The correct way to use social media groups to your advantage. (17:19) How to choose the right members for your social media group. (21:21) Why you should always be yourself on and off the stage. (37:13) Effective speech delivery. (42:45) The benefit of getting feedback from others. (45:06)