110 Andrew Davis On Obsessively Tracking Your Career, How To Create The Speech People Talk About, And Why You Can Charge More Than You Think With The FEE Model

“The more systematic you are about it—the faster you can increase fees, get more gigs, and turn this into a real business.” - Andrew Davis (click to tweet) Between knowing what to charge and handling client relations, a workload can quickly become overwhelming before the actual work even starts. For the novice speaker, negotiating with event organizers and creating fair but profitable proposals can be a steep learning curve—one that can take serious time away from what the focus should actually be: the performance. That’s why on today’s episode of Steal The Show, we are joined by Andrew Davis to discuss his systems for bypassing these hurdles. After all, life doesn’t get in the way, it IS the way. Andrew has many credits to his name, all of which have helped him land big-time public speaking deals. He has written for Charles Kuralt, produced for NBC, and worked for The Muppets and MTV. And as one of the most influential marketers in the world, Andrew has appeared on The Today Show and in The New York Times. Tune in to today’s episode to learn his method of tracking his speeches and email inquiry, so that you can start to do the same and land stage time at exciting events and conferences. “Remember your business model isn’t their business model.” - Andrew Davis (click to tweet) Steal The Points Be as systematic as possible with creative endeavors to allow for more creativity. Small business owners comprise one of the most engaged audience demographics for public speakers. Speeches should come from a place of vision, not “expert-ville.” Set fees based on the FEE Model: fame, entertainment, and expertise. Track your demand over time by aiming for a high loss-rate over a high close-rate. Accept free gigs as a way of testing material to get to that referrable speech faster.