Episode 147 – Ben Bressington – How Criminal Profiling Can Rocket Your Sales Performance

How to Build an Effective Sales Communication Strategy with Benjamin Bressington  Are you looking to close more deals! This starts by building impactful relationships with your clients to make more sales. The key to success in sales is creating quality conversation to build your influence and maintain a good rapport with your clients. In today’s episode, we are joined by Benjamin Bressington. Benjamin is a speaker and author of multiple books, including “People Ignorant: Unlocking Success, Confidence, and Influence.”  Benjamin is a mastermind in sales behavioural intelligence. He spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process.  Now he spends his time helping people improve their sales conversations to close deals faster and discover the hidden opportunities in their daily communication. If you have ever wanted to connect with people more authentically or understand the real meaning of what someone is saying, Benjamin, has it all.  During the episode, Benjamin shares about behavioural intelligence in sales, how you can create quality conversation to connect authentically, and close more deals.  Tune in! In This Episode, You Will Learn About: [01:05] Benjamin’s career background and what he does in sales   [02:21] Dealing with different personalities and building rapport in sales  [05:54] Connecting quality conversation to create influence  [08:46] Benjamin kick coffee habit green tea regime   [11:59] The most significant thing that Benjamin has done in his sales business  [14:46] Cultivating your momentum and taking action to build your confidence  [17:14] Moving toward the pressure to transform your communication  [20:01] Where most salespeople and management go wrong  [22:48] Creating a baseline for winning sale conversation [25:15] How to reach out to Benjamin and get free bonus resources  [26:59] Actionable tips from the guest on how to transform your sales   [28:38] Connecting and creating conversations with people  [30:54] Benjamin’s next dream location  [32:46] Ending the show and call to action  Notable Quotes * “Connections create conversations, and conversation creates business.”* “When a salesperson doesn’t have the influence, they start negotiating with themselves on price.”* Your beliefs will either help you thrive or die * The body is always communicating intentional or unintentional messages * Confidence is the state of mind you gain through action by doing something  Connect with Benjamin Bressington  Website: behaviorsales.com LinkedIn: https://www.linkedin.com/company/behavior-sales Facebook: https://www.facebook.com/benjamin.bressington. *****Thank you so much for listening. You can check out this episode and others on Sterling’s Business Success & Coffee Podcast a top-rated podcast that dives into personal and business areas of struggle and suc...