Episode 154 – Deirdre Tshien – Content Hacking & Stories In Short Form Format

Benefits of Integrating Podcast in your Business for Leads and Conversions with Deirdre Tshien Podcasts are a new and growing marketing trend. They allow you to connect with your audience on a personal level and share useful information that they may not find elsewhere. This can lead to the generation of leads and conversions, increased customer satisfaction, and increased brand awareness. Join this conversation with Deirdre Tshien and learn more. Deirdre is the Founder & CEO of Capsho, a software that helps entrepreneurial podcast hosts take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast.  She is a serial entrepreneur, having founded and led seven businesses across five industries in the last nine years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses.   With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with business-owning podcast hosts to get known, get visible, and get leads using the Viralocity Content System. Tune in! In This Episode, You Will Learn About: [00:59] Meet our today’s guest, Deirdre Tshien, and what he does in space [02:23] The seven businesses in five different industries she has opened [04:06] Coffee she’s drinking during this episode and how it works with her husband [06:25] Where she purchases her coffee [07:52] The coffee vs. tea cultures in Sydney [10:06] What has been the latest development in her business of helping podcasters [14:16] Why she chose the podcasting niche [17:29] How the changes have made an impact in her business [21:03] Common obstacles in integrating podcasting into your business  [25:33] How Capshohq was born to turn your story into short formats [28:48] How you can connect with Deirdre and find out more about her work [30:29] Is Instagram fit for promoting your business? [35:05] How she does her coaching sessions [38:21] Key takeaway lessons you can take from Deirdre [39:33] Deirdre’s next coffee location and why [41:01] The one person she would wish to have the conversation with [41:56] Episode wrap up and calls to action Notable Quotes * “One mistake entrepreneurs do, is to try to help everyone.”* “Riches are in the niches.” Deirdre’s Book: * The Traffic Formula: The Secret to Finding Raving Buyers for Your E-Commerce Business Without Spending Any Money on Ads!: https://amzn.to/34QqG1D Connect with Deirdre Tshien: Email: [email protected] Websites: www.capsho.com & www.deirdretshien.com Instagram: https://www.instagram.com/deirdretshien/