Episode 159 – Siobhan Fox – It’s Not For You, It’s For Your Audience

Siobhan Fox|| Build Your Business with Unconventional Marketing Strategies Engagement is one of the key components of a successful online marketing campaign. With that said, marketers need to measure engagement to determine whether their campaigns are performing well. Many companies don’t realise that there’s a secret weapon at their disposal. Join the conversation and learn about the REVEAL Marketing strategy with Siobhan Fox. Siobhan is an Unconventional Business Mentor and Marketing Strategist at her business, Reveal Marketing. She also hosts a mentoring membership called the Unconventional Business Academy. After a gruelling corporate and agency career in marketing, she started her business nearly three years ago to work three days a week and spend 2 with her little boy (who is now four and off to school this year!). She mentors high empathy, low-BS business owners who want to have a work-life blend that works for them, with a large slice of business & marketing strategy, a dollop of imagination and a generous helping of laughs. Siobhan lives in Winchester, Hampshire, with her cat, husband and son. When she’s not at her desk, you’ll find her spending time with family and friends, reading, knitting or jumping into freezing cold rivers for fun.  Tune in! In This Episode, You Will Learn About: [00:28] Today’s guest, Siobhan Fox, and what she does in her space [02:34] Taking your child to school for the first time is a joy [03:46] Why she loves swimming in freezing cold rivers [06:24] The coffee she’s drinking today and why [07:31] Description of the mug she’s using [10:26] Backstory of her business and how it has evolved over the years  [12:33] How the work-life balance has changed her life [14:35] Why “a dollop of imagination” is important [18:00] How the decision has made her make more money in less time [19:24] Turbulences and business lessons learned from the Covid pandemic [29:53] How you can reach out and connect with Siobhan [31:17] Takeaway lessons that Siobhan shares in this episode [34:53] The best location she would want to have her coffee and why [36:05] In summary… [37:36] Episode wrap up and calls to action Notable Quotes * Freedom is not about finances or exiting business, but having the choice to decide what to do for the day when you wake up.* You are your business. It’s no one’s responsibility.* The way to build a business is never to spend more time on it.  Resources Mentioned; * Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestley: https://amzn.to/3uzVhe0. Let’s Connect: Siobhan Fox * Website: https://revealmarketinguk.com/* Instagram: https://www.instagram.com/siobhan_reveals/* LinkedIn: https://www.linkedin.com/in/siobhanrfox/* Email: [email protected]* Book a chat here: https://calendly.com/revealmarketinguk/coffee-chat *****Thank you so much for listening.