Episode 160 – Alicia Butler Pierre – We’re Selling The Dream But Working With Nightmares

Alicia Butler Pierre|| Scaling Your Business to the Next Level with a Business Infrastructure If you want to scale your business and reach a larger audience, then you should consider building scalable business infrastructure. What is this? Well, it is a system that allows you to link your people, your processes, tools, and technology so that you can create a repeatable foundation that can then be scaled upon as you continue to take your business to the next level. Join today’s conversation with Alicia Butler Pierre. Alicia is the Founder and CEO of Equilibria, a company that “provide cutting edge business infrastructure tools that give ambitious entrepreneurs access to grow sustainable, socially-conscious companies that fuel job growth.” She is also the author of World’s 1st Book on Business Infrastructure and an adjunct Instructor at Purdue University & Nichols College. Her podcast ranks in the top 2%. Let’s learn about the importance of business infrastructure and how you can create one for your business. Tune in! In This Episode, You Will Learn About: [00:23] Today’s guest, Alicia Butler Pierre, and what she does in her space [02:51] Backstory behind “The Quest.” [06:52] No to coffee, no to tea. Alicia’s favorite drink and how she takes it [11:17] Alicia’s daily routine and her music selection cycles [15:32] Her best types of soda in place of caffeine  [18:13] How her business has evolved, and what she has been fixing lately [22:44] Meaning of Business Infrastructure & what it entails [25:16] What you miss by not scaling your business to the next level [28:05] Customers need to believe that you can deliver what you have promised [31:48] How business infrastructure can change your life and that of your business [34:49] Practical steps of how Alicia helps clients build a Business Infrastructure [44:45] How you can reach out and connect with Alicia [46:58] The best location she would want to have her chocolate, with who and why [49:05] In summary… [50:06] Episode wrap up and calls to action Notable Quotes * In most cases, your performance is at its best during early morning hours.* “In podcasting, you meet so many fascinating people from all over the world. Through those introductions come new opportunities that otherwise would never have happened were it not for your podcast.”- Alicia Butler.* Business failure is not only caused by a lack of customers but also by a solid system. A business that lacks the good infrastructure to handle pressures of demand can still fail.* The sales team sells the dream, but the operations team deals with all the business’ nightmares.* Just because you can, doesn’t mean that you should. Resources Mentioned; * Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow: https://amzn.to/3jBYXWr. * Behind the Facade: How to Structure Company Operations for Sustainable Success by Alicia Butler Pierre: https://amzn.to/3EcfRnK. * Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman: https://amzn.to/3Of3agw. * Notion Tool: https://www.notion.so/.