Episode 166 – Isaac Mostovicz – Marketing Is The Ability To Communicate Your Passion Of Your Product Or Service

Bridging The Gap Between Leadership and Marketing with Isaac Mostovicz Leadership and marketers are two different things, but they are not separate entities when it comes to business. The role of leadership is not only limited to the management and marketing to the sales team but also to the entire business. The separation of the two has created a widening gap as many companies find it difficult to resolve strategic challenges, communicate effectively, and retain customer loyalty. Communication is the key successful manifestation of your vision in the business world. So, as a leader, sharpening your understanding of how to communicate your passion and worldview to others will help you grow a bigger, more vibrant, and profitable business.  Join the conversation with Isaac Mostovicz as he shares how you can bridge the gap between leadership and marketing to scale your business. Isaac started his career as a partner and CEO at a leading Antwerp-based diamond manufacturer and distributor. He trained polishers to express their diamond polishing personality in a true artisan way which earned him the name Mr.Taruhito Tamura of Good Company. Isaac’s marketing knowledge and interaction with diamond consumers and retailers enabled him to see earlier on that the diamond industry was crumbling and the future was grim. He shifted gears and turned to higher education to focus mainly on leadership, ethics, and Social Corporate Responsibility (CSR) using the tools he developed in his PhD. This work allowed him to have a holistic view of companies and see the challenges they face in a broader context. Today, he focuses on the strategic challenges companies have in marketing and leadership to help them bridge the gap using his extensive experience in marketing and leadership.  Tune in! In This Episode, You Will Learn About: [00:27] Introduction to the show [01:18] A bit about our guest today, Isaac [06:57] The interconnection between passion, leadership, and marketing  [10:34] Why communication is the baseline for your cash flow and profitability [13:01] What Isaac is drinking today and why [13:46] About Isaac’s favourite coffee and his coffee machine  [21:09] How to keep growing, contributing, and living  [23:25] What Isaac has adapted and achieved recently in his business [27:42] How to express your brand on different social media platforms [30:02] Key takeaways from the guest for the listeners [33:49] How to reach out and connect with Isaac  [36:00] Isaac’s next dream location, the book he would be reading and why [37:43] Episode wrap up and calls to action Notable Quotes * Marketing and leadership go hand in hand in business; a good leader should have great knowledge of marketing.* If you are not growing, that flat line is the worse place you can ever be* Marketing is the ability to communicate your passion and worldview to others* As long as you enjoy it, you should continue doing it* Everybody can be a leader; leadership is not a position; it’s a behaviour, a way of thinking and a way of leading.* Sharpening your understanding is not all about massive shifts; it’s about taking your understanding, improving it and making it better. Let’s Connect: Isaac Mostovicz Website: https://www.isaacmostovicz.com/ LinkedIn: