Episode 196 – Harlan Hammack – Bootcamp Not Summercamp…

Finding Your Zone of Genius with Harlan Hammack. Many of us are afraid to put ourselves out there and be vulnerable in what we’re passionate about. The more you push yourself to do things that make you uncomfortable, the easier it becomes to generalise and try to make everybody happy. Trying to be everything to everyone is a recipe for disaster, no matter what business you’re in. Focusing on what you do well gives you authority in that area. Specialists make more than generalists, so find what you truly love and excel at and simplify your work to grow. Your zone of genius is where you shine, and it’s usually so close to you that you just need to find it and exploit it. In this episode, Harlen Hammack shares strategies to help you find your zone of genius, specialise, get your brand out there and let the world know what you are good at.  Harlan is a sought-after Business and Leadership Coach, author, speaker, and host of the popular podcast, “The Courage to Lead.” He helps new consultants and high-performing professionals break free of the corporate 9-to-5, embrace their “zone of genius,” and launch their independent consulting businesses. If you want to find your zone of genius, Harlan is here to help get you there! Ditch chaos and simplify your business, so it becomes easier for your audience to understand what you do. Tune in! In This Episode, You Will Learn About: [00:00] Episode intro and a quick bio of the guest; Harlan Hammack [03:24] What captivated Harlan to work as a digital nomad [07:21] The coffee Harlan is drinking and why  [08:38] How Harlan takes his coffee and his favourite brands  [10:54] Harlan’s backstory and how he got to where he’s today [14:44] Taking control of your career and finding your zone of genius  [17:27] How to find out if people needs and can pay for your product or service  [18:53] What Harlan has been working on recently and the impact it has to his business [21:00] Why Harlan chose the term Bootcamp for his strategy (Simplify, strategy, and simplify)  [23:14] How Harlan helps people to keep up with the 12-week Bootcamp  [24:42] Lessons that Harlan has learned from the process of putting the Bootcamp together [25:15] Is LinkedIn a good place to go to find self-connections? Find out [27:47] How Harlan helped a client get early retirement, started her corporation, and triple her income   [29:54] How to reach out, connect or work with Harlen [31:51] Key takeaways from the guest that you can implement today [34:24] Harlan’s coffee dream location, who he would be with, and the question he would ask them [37:19] Ending the show and call to action Notable Quotes * Your zone of genius is what you really like to do and what you are really good at.* When what you are good at, what the world needs, and what they will pay for comes together, that is your zone of genius.* Get out there and see where your skills are needed* Simplify what you do, who you do it for, and why, put in the strategies to go after it, and systemise your process as much as possible  * You’ve to put yourself out there, brand yourself, focus on exactly what you do and make connections * Trying to be everything to everybody doesn’t work; whatever business you are in, you can’t be everything.* Specialists make more than generalists,