Episode 197 – Dean Isaacs – Eliminating The Friction Effect For Predictability In Business.

The Key to Scaling Up Your Business with Mastermind Groups|| Dean Isaacs If you’re looking to build a lasting business, then it’s imperative that you learn how to scale up. With so many great ideas out there, it can feel difficult to figure out the best way to do this. Mastermind groups can provide a safe space for you and your peers to discuss your goals and the steps necessary for achieving them. These groups provide a structure for collaboration, support, and creativity to help you grow your business and create success. Join this conversation with Dean Isaacs and learn tips and secrets for scaling your business with mastermind groups. Dean Isaacs is originally from the UK and has spent almost 2 decades helping B2B experts and consultants scale their businesses by working with their ideal clients: Clients who buy faster, spend more, truly value your services, and tell their friends! Dean spends most of his time working with B2B businesses, consultants, and experts, who hire him to help them achieve their business growth dreams by creating predictable, sustainable revenue. Dean’s approach is simple; identify and eliminate the friction we unintentionally create in our marketing and sales. By eliminating the Friction Effect, we can generate better-quality leads, shorten sales, and close high-ticket deals with our ideal clients. Buyers have changed the way they find, evaluate and buy business services. Unfortunately, many B2B businesses haven’t effectively changed how they market and sell. Dean loves helping experts change the way they think and operate their businesses. The belief that they need to invest more and more hours into their business to grow is wrong – they don’t!! Get ready to take notes and TUNE IN! In This Episode, You Will Learn About: [00:00] Episode intro and a quick bio of the guest; Dean Isaacs [02:58] The strange behaviour of consumers despite the changing economic landscape [04:45] Influence factor from previous generations [07:50] Dean’s coffee culture and places in Denver where you can get ‘awesome’ coffee  [09:54] His coffee alternative in the day  [11:26] Dean’s two ways he takes his coffee and tea [13:36] What Dean has been significantly working on in his business [16:33] Convincing his clients about the value of a mastermind group [19:28] Friction Effects he has had to eliminate in his business [21:21] Friction point that has become much prominent among customers [24:06] Tips to overcoming the fear of speaking to your clients [25:48] The difference Dean has experienced by working with clients in a group format [27:41] How you can connect with Dean Isaacs [29:11] Golden key takeaways from the guest that you can implement today [32:26] Dean’s coffee dream location, & why he would wish to share it with Richard Branson [36:45] Ending the show and call to action Notable Quotes * Access to information and self-education has greatly changed how consumers behave in B2C. * Don’t dwell so much on the cost of joining a mastermind group or consultancy. Focus on the value you will get to scale up your business.* There’s no better place to do your business research than talking to your clients.  * Experience allows us an opportunity to scale and grow.