Episode 204 – Michael Haile – Coffee Farm To Cup Insights And Speciality Coffee Masterclass…

A Special Coffee Talk Edition with the Owner of Ethiocoffee, Michael Haile Of all the record episodes of over 200 shows we have ever had in this podcast; this is the first one where our guest is a coffee enthusiast and a coffee trader. His life didn’t make sense in the finance background until he cracked the code with coffee. Michael Haile joins us today with mind-blowing facts and insights about coffee from the perspective of an entrepreneur with first-hand information. Michael provides leadership and business seminars to individuals and companies in the UK and Ethiopia. He organises events to help promote speciality coffees.  On Saturday, 17 December 2022, Michael’s company, in partnership with the Ethiopian Embassy in London, will present the first Ethiopian Coffee Exhibition in the UK to showcase coffees that are exclusively from Ethiopia. This is the first of its kind, a journey aimed at adding value to the import and distribution of world-renowned coffees straight from their origin. In this episode, Michael shares that thousands of coffee tree species worldwide exist, but only a handful are commercialised, and only two categories sell the most. These are coffee Arabica and coffee Robusta. He also explains that coffee is about brewing, the type of beans you use, how you roast them, the brewing temperature, and the chemistry behind it that affects what is inside the cup. Unless you understand this, you have never had the real taste of coffee. Want to get more? Let’s jump in! Key Highlights from this Episode [00:00] Episode intro, a quick bio of the guest, Michael Haile [02:28] Why Ethiopian coffee has been Michael’s focus [03:22] How he stumbled upon the coffee business [06:32] What is “specialty coffee.” [07:39] Differences between coffee Arabica and Coffee Robusta [11:05] Michael’s business coffee side and what he has been working on currently [14:55] How the process led to the birth of seminars, shows, and exhibitions [19:43] More about the 17th December 2022 Ethiopian Coffee Exhibition in the UK [23:04] Kinds of people that Michael wishes to come to this event [24:25] Best ways to support the production of Ethiopian coffee [26:56] How you can reach out and connect with Michael [28:57] Golden key takeaway business tips from the guest that you can implement today [33:15] Haile’s dream location and the people he would wish to spend that time with  [35:25] In summary… [36:38] Ending the show and call to action Notable Quotes * Coffee drinking is part of Ethiopian culture. There’s hardly any household where black coffee is not brewed.* You will only know how much the world of coffee enthusiasts exists once you find yourself in a coffee exhibition. Everything you hear is an illusion.* There are thousands of coffee tree species worldwide, but only a handful are commercialised, and only two categories sell the most. These are coffee Arabica and coffee Robusta.* Learn your industry before the profits.* Ethiopia is ranked the fifth largest coffee producer in the world.   Let’s Connect Michael Haile   Website: https://www.ethiocoffee.co.uk/ Instagram: https://www.instagram.