Episode 205 – James Church – Convincing Investors Your’s Is The Business To Back…

How to Convince Investors that your Business is the Best with James Church Thousands of legitimate and “killer” business ideas continue to struggle to raise capital, while some ideas that are not great have never struggled with getting investors. It shows that a business idea is not an investor’s priority compared to an incredible concept and a great market. Investors want to find out if the business owner is creative, able to maximise opportunities, and whether they can mitigate risks and make the most out of the least. Join this conversation with James Church and learn how you can master your communication to convince investors that your business is the best to back up.  James Church is the author of the Amazon best-selling book, Investable Entrepreneur: How to convince investors your business is the one to back and co-founder and COO of Robot Mascot, an award-winning global investment readiness agency. He’s on a mission to stop great ideas from failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they’re unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise, and credible business case to investors. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro, a quick bio of the guest, James Church [03:04] What investors are looking for [04:50] Why tea is James’ best drink and his drinking routine [08:45] James’ backstory that led him to what he currently does [13:47] Why you should focus on the mind, not the heart, of an investor [16:04] Why investors do not want to just give you capital [18:34] The impact his book has made on his personal and business life [21:22] The value of giving out at least 1,000 free copies of your book as an author [25:55] Why having a book is important for entrepreneurs as they seek investors [28:40] Best ways you can reach out and connect with James [30:41] Golden key takeaway from the guest that you can implement today [33:02] James’ dream location & why he would wish to spend that time with Jeff Bezos or Elon Musk [36:39] Ending the show and call to action Notable Quotes * Just because it is a good business idea does not mean investors will come to you.* Investors do not just want to give out money. They want to contribute their input to the business and make the world a better place.* The most influential book in the world is not the one you read but the one you write.* As a business person, network as if your business depends on it. Your network is your net worth.* It’s hard to get rich by selling a book. What makes you reach is the business that you are promoting in the book. So, the best way to get more people to get to your business through your book is by giving it away for free. Resources Mentioned  * Get James’ free copy of his book: https://www.robotmascot.co.uk/investable-entrepreneur/. Let’s Connect James Church    Website: https://www.robotmascot.co.uk/

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Guests and experts from around the globe join me on my podcast to share some business tips or lessons learned, over a coffee online, and talk about their favourite coffee and places to drink. The discussions dive into personal and business areas of struggle and success, providing every listener with something to take away that you can use, and we talk about some great coffee and other drinks too.