Episode 206 – Paul Green – If You Want It, Chances Are Someone Else Will Too…

Strategies to Knowing your Market and Effective Implementation of a Business Idea with Paul Green There are many ways to find a business model that you are passionate about. You can start a business based on something you love doing and make a successful empire within a short time. Paul Green, who joins us in this episode, started a coffee cafe based on his love for cycling. The cafe hit #1 on TripAdvisor in Nottinghamshire just 12 weeks after opening and generated a national reputation. Cyclists love to stop at cafes along their ride to enjoy a coffee and snack in-between rides, which is what Paul leveraged. Join the conversation and hear his story and the strategies he used. Also, learn the best ways to implement your business idea because an idea without implementation is just a dream. From an entrepreneurial background of several startups and award-winning businesses, Paul now uses this practical experience to support new startups and local businesses to grow and deliver new inward investment projects to boost South Kesteven’s business economy. One of his previous businesses includes a #1 TripAdvisor-rated cycle cafe – Caffe Velo Verde, which hit #1 on TripAdvisor in Nottinghamshire just 12 weeks after opening and generated a national reputation. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro, a quick bio of the guest, Paul Green [04:01] The coffee that Paul is drinking, and what is the backstory behind it [07:21] Strategies he used to hit #1 on TripAdvisor in Nottinghamshire in just 12 weeks [18:47] How to go past the business idea mode to the implementation mode [32:26] What you need to tell your customers besides offering a good service [35:41] Paul’s love for racing and the type of bikes that excites him [41:02] Differences between scooters and mopeds [42:47] Paul’s current role in supporting new startup businesses grow [46:12] Best ways you can reach out and connect with Paul [47:47] Paul’s dream location & the person he would wish to  [48:58] Ending the show and call to action Notable Quotes * A business that is founded on passion and information will survive the market turbulences. * An idea without implementation is just a dream. You need to be focused and put yourself in the shoes of a customer who craves a need to be met.* The level of influence of your business is based on how people feel when they leave your business’s door.* Whatever you want your customers to do, ensure you tell them. Let them feel safe and comfortable doing that. Let’s Connect Paul Green Website: https://investsk.co.uk/ LinkedIn: https://www.linkedin.com/in/paulmgreen49/ *****Thank you so much for listening. You can check out this episode and others on Sterling’s Business Success & Coffee Podcast a top-rated podcast that dives into personal and business areas of struggle and success, providing every listener with something to take away that you can use. You can also join https://sterlingcoaching.fixthisnext.com/ to make the vital change to level up your business. Don’t forget to share!