Mastering deliverability with Alyssa Dulin

Sticky - A podcast by Newsletter Glue - Mondays

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In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.Key timestamps00:18 - Who is Alyssa Dulin?01:38 - How to prevent email deliverability issues after a long break from sending newsletters.04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.10:40 - Steps to take if an ESP gets blacklisted.18:49 - Intermission questions20:58 - Challenges with business email addresses bouncing.26:38 - Understanding email spoofing.26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.31:16 - Addressing automatic opens and clicks.35:33 - Handling open rate drops and spam issues after switching ESPs.43:05 - Kickbox, a helpful email validation tool for checking email healthKey linksEmailTooltesterMxToolboxM3AAWGDmarcianKickboxAlyssa Dulin WebsiteAlyssa Dulin Twitter/@alyssa_dulinAlyssa Dulin Podcast - Deliverability DefinedHost:Lesley Sim TwitterLesley Sim WebsiteStay in touch:Apple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.