How FIS Global Treats ABM as a Privilege

Initially, Kristina Jaramillo and Eric Gruber asked Christina Handy (VP of Account-Based Marketing) at FIS to be a guest on the podcast to talk about the enablement that’s needed to ensure stage progression and wins with target accounts as Christina was responsible for deal support in past roles. But then we found out in pre-podcast conversations that ABM is treated as a privilege at FIS, which is very rare. Listen to this podcast with Christina Handy to see how sales and marketing teams at FIS are working together because ABM is treated as a privilege. Eric and Christina also talk about enablement and the type of content and messaging that is needed!