How to Make Every Sales and Marketing Interaction with Buyers Impactful

Because B2B buyers only spend 17% of their time with buyers when they are considering a purchase, every interaction must be impactful. Andy Paul, Host of RingDNA's Sales Enablement Podcast (930+ episodes) joined Eric Gruber on the Stop the Sales Drop Podcast to discuss how sales and marketing teams are limiting revenue growth with their volume plays.  How sales and marketing teams are disproportionately investing their time, energy, and resources at the top, middle, and bottom of the funnel and how we need more time on the interactions we're having once we capture interest. How we are misaligned with buyers and how this is leading to low win rates.The mindset shifts that need to happen if sales and marketing want to have more meaningful interactions and deliver more memorable valuable experiences.How sales and marketing should be earning selling time with buyers.The key lessons Amdy learned from 930+ episodes with sales leaders like Dan Pink, Tiffani Bova and Jeffrey Gitomer.