Content Ideas for Boring Industries

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online - A podcast by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt - Mondays

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Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content. In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging conte...