Mastering Your Brand Messaging featuring Mackenzie Fleming

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online - A podcast by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt - Mondays

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Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analyt...