Why Tracking Unfollows is Hurting Your Social Media Strategy
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online - A podcast by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt - Mondays
How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower?I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the impor...
