Snake Oil in the PR business? Say it ain't so...

Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.Guest Michelle GarrettGarrett Public Relations, Columbus, [email protected] the show