1125: The Power of Tiny Signals

Here’s a puzzle… Most leaders agree that storytelling is powerful, but few can articulate why. Here’s a big clue >> In the New York Times bestseller, Pre-Suasion, Robert Cialdini demonstrates our vulnerability to tiny signals … His examples blow my mind: How writing down a big number makes us more likely to buy an expensive box of chocolates. How hearing French music makes us more likely to buy a bottle of French wine. How asking whether someone is adventurous makes it more likely that they will try an untested product. How handing someone a hot drink can make them feel more warmly towards us. In each of these cases, the unconscious 'landscape’ bleeds out into the decision making brain. Small things can make a big difference. Which hints at why storytelling can be so powerful. Well-crafted stories aren’t small … they command, direct and focus attention. That’s why they can reshape reality. Tomorrow, I’ll reveal the 3-line story that launched my web agency in the late 1990s. It’ll be right here at 7.17AM, London time. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast